Hypebeast is a Hong Kong-listed company that focuses on contemporary culture and lifestyle. Originally founded in 2005 by Kevin Ma as a sneaker blog. Over the years, Hypebeast has expanded into other industries such as fashion, art, music, e-commerce, golf, and more.

In 2022 Hypebeast opened its flagship retail location in New York City’s Chinatown district containing over 200 of the world's leading luxury, streetwear and lifestyle brands for both men and women.

With such a cutting-edge model and youthful clientele, it was imperative that the store exhibited its featured products in a very contemporary setting and allowed for the right kind of light to bring out the colors and features of the products within the store environment.

The Hypebeast design team—as part of a truly fashion forward organization—knew what they needed.  It wasn’t only a matter of proper lighting of the merchandise, but as the store is also part of an event/performance space and as a destination always crowded and noisy, they wanted to minimize the sound reflection and associated amplification. Apogee’s Pixel LED light panels incorporating our patented acoustic dampening with .95 NRC as part of a Lightscape illuminated ceiling solution was the perfect answer.  Apogee collaborated with the Hypebeast design team to create and fabricate a dynamic white ceiling with Casambi mesh wireless control for color tuning and dimming depending on the desired application.  This allowed control of the ceiling lighting via any smartphone with security credentials.  Furthermore, circadian scene control was integrated allowing for the store to leave “retail” mode on demand in order to showcase a new product or host an event.

From a utility standpoint Apogee engineered unobtrusive protrusions through the illuminated ceiling to meet all code requirements for sprinklers and accommodate HVAC and the sophisticated audio system.  And with the installation, no low voltage control wires were required and installation costs savings were significant.

The Hypebeast design team received everything they wanted… and more another example of our philosophy of exceeding expectations.